Insights
Insights
Notes on market entry, AI search, startup go-to-market and growth operations from Ronan Liedmeier, fractional head of growth at Growth Marketing Solutions.
Market entry
- How do you launch a US or European company in a new European market? Guide
Pick one country and open it with the channel that is legal and native there: LinkedIn and referrals in Germany, Austria and Switzerland, with more room for email in the Netherlands and the UK. Run the first 90 days as a project with one owner, a short account list and a weekly review of what produced meetings.
AI search
- How do I get my B2B company cited by ChatGPT, Perplexity and Google AI Overviews? Guide
Get cited by publishing pages that answer the sub-questions buyers ask, state facts directly with sources, and are readable without JavaScript. Then measure with Bing Webmaster Tools, Search Console and a weekly prompt panel.
Startup go-to-market
- How do you find your first growth channel before hiring a marketer? Guide
Run two cheap channels yourself for six weeks, keep the one that books meetings with people who sign, and hire a marketer only once that channel has produced customers for two quarters. How I find the first channel, land the first ten B2B customers without ads, and choose between a fractional lead, an agency and a first hire.
Growth operations
- What should a growth team automate with AI and what should stay with a person? Guide
Automate the high-volume, low-judgment growth work: lead sourcing, enrichment, first drafts and read-only ad reporting. Keep sending, replying, ad changes and strategy with a person. This is the split I run inside fractional head of growth engagements.